What is Magical Day of Giving?
This popular holiday fund-raising event will be held in November 14, 2010.  This year's Magical Day of Giving will be a six-hour extravaganza of exclusive savings throughout the mall, plus family-oriented activities and holiday entertainment. In addition, over 50 door prizes will be awarded.

Is Magical Day of Giving open to the public?
Yes, the mall is open to the general public during the event; however, purchase of a ticket by making a $5 donation to a participating non-profit organization entitles you to receive a special stamp. This stamp identifies you as a MAGICAL Day VIP and entitles you the exclusive savings offered by mall merchants.

How can I purchase tickets to Magical Day of Giving?
Tickets will be available in October to the general public from local non-profit and charitable organizations. They can also be purchased at the Mall Office.

What time should I arrive for this year's event?
On the Sunday that Magical Day of Giving takes place, the mall stores will open at 12 noon for business. Stores will remain open for the duration of the event, until 6:00 pm.

Why is Magical Day of Giving held?
It is River Valley Mall’s wish to give back to the community that is so good to us all year. 100% of the funds raised through ticket sales will go to local charities.

What else will be going on that day?
This event also provides a unique chance for people to get a jump start on their holiday shopping and have a lot of fun at the same time, including visiting with Santa and his special guests. With the many store discounts and specials being offered, MAGICAL Day VIP shoppers can save money while raising funds for local non-profit and charitable groups.

How do non-profit organizations make money?
The event is a unique fundraising occasion in that it presents an opportunity for local non-profits to benefit by receiving 100% of the funds raised from ticket sales. Any qualified non-profit organization with 501(c)3 designation, including schools, churches and other groups wishing to become a part of the event, will receive pre-printed tickets from the mall, which its members can sell to the public. There are no start-up cost or fees to the organizations that sell tickets.

Why do shoppers want to buy tickets?
First, all the money generated by ticket sales is donated to the non-profit group selling the tickets. Second, purchase of a ticket also entitles shoppers to receive special offers and discounts from stores that only are available to MAGICAL DAY VIP shoppers that night. Many of last year's attendees cited the shorter holiday shopping lines as one of the most enjoyable aspects of the event. Shoppers attending will find a wide variety of family-friendly activities and entertainment, including live musical performances, entertainment, face paintings for kids, and much more. Magical Day of Giving will also feature special visits with Santa Claus and his entourage, complete with treats for the kids.

I don’t want to shop or make a donation. Can I just enter the drawing?
You can enter the drawings by sending a 3 ½ x 5 card complete with your name, address, daytime phone number, date of birth, and email address to: MNOG DRAWING c/o River Valley Mall, 1635 River Valley Circle South, Lancaster, OH 43130. All mail-in entries must be post-marked by November 10, 2010. Individuals may also visit the Mall Office during mall office hours: Monday – Friday 8:30 am to 5:30 pm, Saturday 12:00 to 6:00 pm and request an official entry form, which must be deposited into the Official Entry Box, located in the mall concourse area, on the night of the event. Incomplete entries will not be accepted. Individuals must be 18 years of age or older to be eligible for prizes and must be able to provide proper identification to receive a prize.

Tell me more about the prizes?
Prizes of varying values will be awarded throughout the evening. To be eligible to win a prize, you must complete an official entry form on the night of the event and deposit in the Official Prize Entry box located in the mall concourse area,, or submit a mail-in entry as described above. Winning numbers will be posted on a tote board. To enter the drawing, you must be 18 years or age or older, but do not need to be present to win. Details, including a list of available prizes, are available in the Magical Day of Giving Official Rules and Regulations available at the Mall Management Office, or on-line at www.rivervalleymall.com. Employees of Glimcher Realty Trust and its affiliate companies are not eligible to win prizes but may take advantage of the MAGICAL DAY VIP discounts.

Just how big is this event?
In 2009, more than 200,000 shoppers and charity patrons attended Magical Night/Day of Giving at Glimcher malls across the nation, raising $1,600,000 that went to over 1,200 non-profit organizations in the 22 cities that participated.

How do we get involved?
Representatives of qualified non-profit organizations interested in becoming a part of the event are encouraged to reserve tickets by calling Brenda Miller, Marketing Director in the River Valley Mall Office or by calling (740) 653-0269.