MALL-BASED VIRTUAL NETWORK FOR MOMS
SET TO LAUNCH ON MOTHER’S DAY
“Momtopia” to be the place for all things mom
LANCASTER, Ohio (May 11, 2007) – RIVER VALLEY MALL has announced the launch of a new virtual community and resource designed specifically for today’s time-starved and information-hungry moms and caregivers with young children 0-8 years of age. The online network, Momtopia, will go live on Mother’s Day, May 13th and can be accessed through RIVER VALLEY MALL’S web site www.rivervalleymall.com. The site will feature not only the mall’s latest sales, family-based events and retailers, but also relevant information from a wide variety of sources that is intended to make a mom’s life less hectic and a little more balanced.
“We learned that social networking sites have attracted almost 70% of moms who are online. Momtopia is being launched so that River Valley Mall and our retailers can share information and connect with moms on a more personal level,” said Brenda Miller, Marketing Director for River Valley Mall. “It also gives us the opportunity to facilitate the mom-to-mom sharing of advice and practical tips through the site’s customer-generated advice columns,” she added.
The Momtopia site will be divided into sections, each covering a different area of interest to moms and families. “Mom Space” will have information and links relating to health and wellness, parenting, entertainment and of course, shopping. A gift giving reminder service and an online “wish list” are also planned. “Kidding Around” will feature content such as how to find the best children’s books, back to school ideas and tips for starting meaningful holiday traditions. The “Motherly Advice” area will enable moms from across the country to communicate with the mall and each other.
In addition to Momtopia’s online components, moms who register to join the Momtopia community will also receive advance notice of special retailer promotions and occasional Momtopia family-based events.
About River Valley Mall
River Valley Mall, the only enclosed regional mall within a 20-mile radius, is situated in the hub of Lancaster, Ohio. The single-level center boasts anchors Elder Beerman, JCPenney, Sears and Steve & Barry’s University Sportswear. Specialty retailers such as Aeropostale, American Eagle Outfitters, C. J. Banks, The Buckle, Bath and Body Works, Trade Home Shoes, Body Central, and Victoria’s Secret, complement the mix and enhance the center’s regional appeal
About Glimcher
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of regional and super?regional malls.
Glimcher Realty Trust´s common shares are listed on the New York Stock Exchange under the symbol "GRT." Glimcher Realty Trust´s Series F and Series G preferred shares are listed on the New York Stock Exchange under the symbols "GRT.F" and "GRT.G," respectively. Glimcher Realty Trust is a component of the Russell 2000 Index, representing small cap stocks, and the Russell 3000 Index, representing the broader market.
Visit Glimcher at: www.glimcher.com
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